Ambulatory Surgery Center Industry Veteran Launches Medical Billing Company

FORT MYERS, Fla., Dec. 7, 2016 — Caryl Serbin, a leader in the ambulatory surgery center industry for 30 years, announces the launch of Serbin Medical Billing (SMB).

From a name known and trusted in ASC reimbursement comes a new approach to Revenue Cycle Management. SMB's premise and promise is based on the concierge concept of personalized quality service. This model may not appeal to every client, but for those surgery centers looking for personalized and quality outsourcing of their coding, billing and collection tasks, SMB is the only choice.

SMB's unique model of providing individual teams for clients has proven to be the preferred method in seamlessly integrating an ASC's business office with the billing company. Communication between ASC staff and SMB is simplified because clients are able to speak with the same people regarding the account.

Since clients have their own SMB team, these experienced and quality-driven team members are able concentrate solely on providing ASCs with the best revenue outcome.

SMB's primary objectives are to provide the best coding, billing and accounts receivable management services available. SMB's client focus is ambulatory surgery centers (hospital joint-venture, corporate-owned or independent) and anesthesia providers. All of SMB's services are performed in the United States, with no services outsourced to other providers or countries. By tailoring services to client's needs utilizing a personalized team approach, SMB is able to offer the most efficient, compliant and quality-driven outsourcing product available.

SMB differentiates itself from other billing companies by offering an extensive scope of services delivered to clients in a unique and personalized manner. Services provided include the following:

  • Coding performed by certified coder
  • Timely claim submission
  • Accurate charge and payment posting
  • Productive third-party payer and patient collections
  • Comprehensive reporting
  • ASC-specific compliance plan
  • Quarterly internal auditing; annual auditing by outside firm
  • Unsurpassed customer service

"Getting paid correctly and quickly is critical for ASCs in today's challenging healthcare environment, but this is often easier said than done for busy facilities," said SMB President and Founder Caryl Serbin, RN, BSN, LHRM. "SMB's primary objectives are to provide the best coding, billing and accounts receivable management services available through a model — and promise — based on the concierge concept of personalized quality service. For ASCs that want personalized and quality outsourcing of their coding, billing and collection tasks, SMB is the clear choice."

Learn more about SMB by calling (239) 208-4908 or filling out the SMB contact form.